Simple Step to Building Personal Brand
Personal Brand - If you want to find out more about someone—a first date, a potential employer or employee, an influencer on social media—what’s the first thing you do? You Google them. And what you'll discover is their personal brand. Personal branding is the new normal. It’s no longer reserved for celebrities, politicians, or reality TV stars. In 2016, you need to be conscious of what your personal brand is, because whether you know it or not, you have one. And if you’re not deliberately branding yourself, the outside world is branding you. Choosing Yourself And I know it can seem strange to think of yourself in this same context. After all, you’re a person, not a product. But—rest assured—as a professional, you definitely have your own brand to uphold. Needless to say, you undoubtedly want your brand to send a positive message about who you are, what you’re capable of, and what you’re all about. But, how do you accomplish that? How can you establish and foster something th...