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Personal Brand - If you want to find out more about someone—a first date, a potential employer or employee, an influencer on social media—what’s the first thing you do? You Google them. And what you'll discover is their personal brand. Personal branding is the new normal. It’s no longer reserved for celebrities, politicians, or reality TV stars. In 2016, you need to be conscious of what your personal brand is, because whether you know it or not, you have one. And if you’re not deliberately branding yourself, the outside world is branding you. Choosing Yourself And I know it can seem strange to think of yourself in this same context. After all, you’re a person, not a product. But—rest assured—as a professional, you definitely have your own brand to uphold. Needless to say, you undoubtedly want your brand to send a positive message about who you are, what you’re capable of, and what you’re all about. But, how do you accomplish that? How can you establish and foster something th...

Youtube Channel - YouTube is one of those mega-popular websites that will probably never die. Businesses, realizing this, have started to create professional channels for their companies, mainly for marketing effort. youtube channel design If you’re planning to launch a YouTube channel as a marketing campaign, take the time to learn from the best. Investigate branding strategies of major players like Apple, Lady Gaga, and Disney Video Games to see what you can incorporate into your own channel for promotional efforts. The research will not only help you, it will also be entertaining!  If you create and share your own videos on YouTube, then you've already taken the first step in putting your face out there. But there's another way to put your best face forward: Craft your channel page. Though your channel's landing page might appear simple (and it's grown simpler over the years), there are a number of features you can fine-tune to optimize a viewer's exp...

  Video Viral - So many attempts at creating ‘viral videos’ fail, and usually for the same reasons. Here’s what I believe to be the key to creating a successful video. 1. 1. Don’t be “too good” for marketing I almost didn’t put together a marketing plan. Because what if I did all this marketing, and then the video still flopped? That would’ve been embarrassing. Then I realized how stupid that was. It’s better to try your damnedest and fail than to hold back and always wonder what if. If you put all this effort into your video, why would you rely on luck for the last leg? Swallow your pride. Give your work a fighting chance. Put together a marketing plan. This article will show you how. 2. It MUST Evoke Emotion If there was ever a viral video production school, I’d expect to be taught this on the very first day as for me, it’s the most important lesson you can learn if you’re looking to create a video with the intention of it ‘going viral’. I’m sure everyone reading this po...

For starters, you will have to maintain at least two versions of any article page: The original version of your article page that users will typically see, and the AMP version of that page. Since AMP doesn’t permit things such as form elements and third-party JavaScript, you likely will not be able to have lead forms, on-page comments and some other elements you may be used to having on your page in a standard implementation. (Although there is currently a hack using iframes that provides a solution to this. Thanks to Conrad O’Connell for helping me verify the hack.) It is also likely that you will have to rewrite your site template to accommodate the restrictions. For example, all CSS in AMP must be in-line and be less than 50KB. Due to loading-intensiveness of custom fonts, they must be loaded using a special amp-font extension, in order to better control that loading. Multimedia must be handled specially. For example, images need to utilize the custom amp-img element and must inc...

Youtube Channel - Youtube has been a hub for creative individuals equipped with a video camera. As of 2010, the website boasts about having the ability to garner more than 2 billion views a day. Commonly dubbed as "vloggers" -- a word play between "blogging" and video content -- some of these Youtube users have "channels" that have taken off and then partnered with Google through their Youtube Partnership Program. After a certain amount of popularity, vloggers are able to snag lucrative sponsorships and endorsement deals. Getting your Youtube channel to be sponsored will require a bit of time and tact. 1. Keep it sponsor friendly. From a very basic perspective – your show should be “sponsor friendly” – which basically means it may intrigue, but not offend. No business, brand, or company wants to risk reaching some new customers at the expense of alienating its existing customer base. If you want to master how to get sponsored on YouTube, it starts by...

Fashion Blogger - If you want to start a blog that will eventually become a business then you need to get your own domain name and web host. Why? Because that blog is your asset. It will be the place from which you launch every project that you can come up with in the future. It will be the place from which you promote everything you do and it will be how all the big cats in your industry come to know you. So why would you try to do that on a free blog host with some other company’s name in it? Can you imagine starting a restaurant or a shop and having another company’s name in your shop sign or restaurant name? No way! A big tip about your future Here is a big tip that I am going to make about your future. I guarantee that this will happen. It happens to everyone who makes this mistake. This big tip is this:     If you start a blog on a free host one day you will want to transfer it to a self-hosted WordPress set up. – Click to Tweet this quote. That is...

Youtube - The YouTube myth goes like this: Post some videos, attract viewers and then cash in on revenue generated from ads. It sounds simple and effortless, so that’s the story everyone regurgitates and uses to sell get-rich-quick schemes. However, the reality is that you cannot make a healthy income based on YouTube ad revenue alone. “Even if advertisers are paying a decent amount to promote their products through video ads, only a portion of their expenditures ever make it into content creators’ pockets,” says entrepreneur Michael Johnston. “For example, if advertisers are paying an average of $20 per 1,000 ad impressions, the videos where those ads are being shown may only generate $2 or $3 per 1,000 views.” In other words, you’re only going to make a couple of thousand dollars for every million views. And, make no mistake about it, getting millions of views is very challenging. The good news is that YouTube ads aren’t the only revenue-generating opportunities for creative indiv...

Vlogging - i’m sure you have seen a viral YouTube video. They come in all shapes and sizes—from super popular songs like “Watch Me (Whip/Nae Nae)” to a funny grumpy cat, someone falling down, or even something completely off the wall like Ylvis' “What Does the Fox Say?" video. What do they all have in common? Well, these posters all made a ton of money on YouTube when their videos went viral. IMaking a lot of money on YouTube is not as easy as you might think. There are a lot of hurdles to overcome in the process. It's definitely not a way to get rich quick. However, if you have a hobby, are really good at a particular activity and would like to help people, are funny, or even if you just want to have some fun, YouTube is a great option to cash in some extra bucks doing something you love. The first and probably most obvious starting point is set up YouTube account. You should have an idea of the types of videos that you want to upload. Next you’ll want to...

Youtube - Another popular and great way to make money on YouTube with your vlogging channel is to find sponsorships. What brands do you like to use the most? Do you have a favourite brand that you review often? Is there a brand that you would love to feature? Those brands are great examples of potential sponsors for your YouTube channel, and with sponsorships from them you could start getting free products and payments in very little time. You just have to reach out and get sponsored. Now, you’re probably thinking, “That’s easier said than done!” The thing is, though, that getting sponsorships is actually much more straightforward than you might think. Yes, some YouTubers become overnight sensations through viral videos, and brands jump to sponsor them. Honestly, though, that kind of story is not the norm. Most YouTubers get their sponsorships the same way you will…by contacting potential sponsors and asking them. If you have a particular brand in mind, you can contact them direct...

Vlogger - A lot of people think you must be a well-known star to make money vlogging, but the truth is that anyone can do it. When you’re getting started, you might not make much money, but over time, you can build up an audience and start to make significantly more money. There are countless ways for vloggers to make money, and some strategies are more common than others. Advertising serves as one of the easiest ways for vloggers to make money. Google AdSense is a well-known program, and if you’re vlogging on the YouTube platform, it’s easy to get started with AdSense. Each video that you create is a piece of content that can be used to attract advertisers. Google AdSense is a great program because it matches advertisers with vloggers. The concept is very simple to understand. When an advertiser uses a vlogger’s video to display their products, the vlogger gets paid a percentage of the advertising revenue. Google AdSense makes it easy to quickly monetize your vlogs and gives you th...