How to Get Sponsored on Youtube Chanel

Youtube Channel - Youtube has been a hub for creative individuals equipped with a video camera. As of 2010, the website boasts about having the ability to garner more than 2 billion views a day. Commonly dubbed as "vloggers" -- a word play between "blogging" and video content -- some of these Youtube users have "channels" that have taken off and then partnered with Google through their Youtube Partnership Program. After a certain amount of popularity, vloggers are able to snag lucrative sponsorships and endorsement deals. Getting your Youtube channel to be sponsored will require a bit of time and tact.

1. Keep it sponsor friendly. From a very basic perspective – your show should be “sponsor friendly” – which basically means it may intrigue, but not offend. No business, brand, or company wants to risk reaching some new customers at the expense of alienating its existing customer base. If you want to master how to get sponsored on YouTube, it starts by making sure your content makes sense for the sponsor.

2. Know your numbers. You should approach sponsors with a value proposition bigger than just an idea – who is currently watching your show? How many views or subscribers do you have? If your topline numbers aren’t that compelling – you may want to show that you have high engagement from beginning to end of your show.

3.  Do not put up questionable material on your channel. Sponsors will be very wary of users that curse excessively or are putting up questionable material on their channels. Youtube has a comprehensive list of rules and regulations that you can tap into for guidance. Check the Resource section for a link.


4. Don't get your channel deleted. You cannot get sponsored if your Youtube channel has had strikes for questionable content. Do not post unauthorized music on the channel. Likewise, do not post nude pictures or videos on Youtube. Youtube will terminate your account and revoke your Youtube partnership with Google. This will not look good to future sponsorship opportunities.

In short – to learn how to get sponsored on YouTube, make sure that your show is sponsor friendly, attractive to sponsors from a return on investment perspective, and finally – that you clearly communicate your show idea and your value proposition to the businesses and brands that you’re targeting. This branded entertainment model works for a lot of channels – and could be right for you too.